Noria

Chaal

FILMMAKER & PRODUCER

IN BETWEEN NORTH AFRICA AND EUROPE

“Welcome to my creative realm, where filmmaking meets cultural entrepreneurship to ignite social impact through inspiring storytelling”.


ABOUT NORIA

Noria Chaal, a dynamic filmmaker and producer, graduated from Université Lumière Lyon 2, specializing in Cinema Editing. Her diverse filmmaking journey, evolving from music videos to immersive narratives, was ignited during her transformative filming venture in Morocco. Passionate about cultural equity, heritage preservation, and challenging societal matters, Noria delves into her heritage to drive social impact and empower women. With a wide-ranging network and a vision to amplify underrepresented voices, Noria aims to capture the evolving tapestry of global narratives and societal transformations.

Air Transat ‘Pourquoi Voyager’

This short docu-commercial follows the inspiring journey of Tamy Emma Pepin, a Quebec-born producer and entrepreneur who is now bridging cultures between Montreal and Morocco. I directed, coordinated, scouted, edited, and color-graded this piece to showcase the launch of Air Transat’s new direct route between these two vibrant destinations: Montreal - Marrakech. Through Tamy's story, we explore the connections and opportunities that this new route brings.

Executive Producer : Tammy Emma Pepin

Producer and Coordinator : Noria Chaal

Post-production coordinator : Sarah Brideau

Director : Noria Chaal

DOP : Riad Tabiben

Sound : Youssef Berjamy (Dualstudio) & Anthony Salvo

Vogue Arabia meets Hassan Hajjaj

PUMA FOOTBALL NEW KIT 2025

PUMA FOOTBALL NEW KIT 2025

Vogue Arabia Celebrates Third Anniversary With Three Middle Eastern Legends Sheikha Hoor Al Qasimi, Assala Nasri, and Yousra.

Filmed & Edited by Noria Chaal

Produced by Manuel Arnaut

New campaign for Puma Football and Daily Paper co-founder Abderrahmane Trabsini. Shot this November 2024 in Barcelona, Paris, Amsterdam, Marrakech and the Moroccan Mountains, where unity comes forward. Where borders vanish as soon as the national anthem sounds. It’s about maintaining cultural ties through local Moroccans and those in the diaspora.

Produced by : Noria Chaal & Karim Mrabti

Line Producers : Camila Koning, Arslan Arslet, Yazid Bezaz

Production Company : Tebbernekkel, Amsterdam

Directed by : Blue Ter Burg

DOP : Boas Van Milligen Bielke

Starring : Khalid Alterch

African Crossroad

The Fourth Industrial Revolution invites multi-disciplinary participants to explore their own roles in shaping Africa's ongoing technological and intellectual revolution.

Producer : Untitled Studio

Director & Editor : Noria Chaal

WOLKAT & CHRISTIEN MEINDERTSMA

Renowned designer Christien Meindertsma is working on a project for the Textiel Museum in Tilburg. She is making a film about clothing recycling and the complex processes involved.

Filmed by Othmane Jmad

Edited by Christien Meindertsma

Produced by Noria Chaal

Taragalte Festival Under The Stars 2018

The Taragalte Festival celebrates the nomadic culture and music of the Sahara Desert. It includes three days of music, art, and dance under the stars. The festival happens in M'Hamid El Ghizlane, in south Morocco, and welcomes musical groups and artists from Algeria, Mali, Mauritania, Morocco, Niger, and Senegal.

Filmed, Edited and Produced by Noria Chaal

Dior Spring/Summer BTS 2021

Assalah x Hassan Hajjaj for Vogue Arabia 2020

A man in Agdz, 2018

Documentary about women weavers in Tazenakht & Mina Abouzahra, 2023

Through my all-encompassing work in filming, narrative-building, and directing, I have cultivated a diverse network of creatives. My approach combines artists' visions with my own, translating stories that resonate universally.

Noria Chaal • Filmmaking, Producing & Editing

Let's create together

Let's create together